HURR

wardrobe rental

If you’re familiar with sustainable fashion, I’m sure you’ll be familiar with HURR. The idea is simple: reduce the waste created by the fashion industry by renting. re-using, and re-purposing rather than buying brand new. But it’s actually much more than just an online platform, HURR use real-time ID verification, geo-tagging and AI-powered fashion stylists to deliver the the highest quality service. It’s what has helped carve them out as a trusted community and real pioneers when it comes to circular fashion.

Not only are the committed to paving the way towards a more sustainable future, they’re also proud supporters of the charity Malaika who provide access to clean water, education, and health programs to communities in the Democratic Republic of Congo!

Discover HURR: https://www.hurrcollective.com/

Selfridges Project Earth

changing the way we shop

When a such a successful and well-known company openly commit to putting sustainability front and centre of their business you know that progress is happening, right? Project Earth by Selfridges is a project working to change the way we shop, and how they do business, by 2025. Using events, podcasts, a dedicated Project Earth shop, and re-pair services they’re exploring new materials we can use that are better for people and planet; what business models they can put in place to show the power or circular retail; and how they can use their position in the industry to educated and shift people’s mindset, to name just a few.

Selfridges are also collaborating with fashion brands that are also working towards a more sustainable future including HURR [more on them above] and Stay Wild [more on them below].

Discover Selfridges Project Earth: https://www.selfridges.com/project-earth

Stay Wild

preorder only

I’ve been a fan of Stay Wild since their launch a couple of years ago and their designs and collections timeless. Founded by Natalie Glaze and Zanna Van Dijk with the drive to create swimwear with a purpose - one that actively fights the marine plastic problem (a cause close to their hearts) but also actively works towards finding a solution.

For their newest design, they announced that they were only running off pre-orders so they’re able to reduce waste by not over-producing!

Discover Stay Wild: https://staywildswim.com/

Studio K

organic and ethical yoga wear

I’ve long been a lover of the beautiful clothes that Studio K create. Designed for yoga but also perfect for everyday life each piece is made from organic, recycled, and sustainable fabrics in Bali. Founded by the incredible duo Miki and Rikard West the couple wanted to combine their love for fashion, sustainable living, and yoga as one - and so Studio K was born. Creating “in harmony with nature and all that she holds”. A pretty beautiful sentiment for a pretty beautiful company.

Discover Studio K: https://studiokyogawear.com/

Rixo Recycle

A capsule collection

They design and make beautiful, colourful, and signature dresses - but their recent capsule collection is really special. Whilst on a trip to Jaipur the design team came across bundles of fabric remnants that had been beautifully printed by hand with wood blocks. Since they couldn’t leave and let them go to waste they packed up their favourites and they’ve since been given the RIXO treatment, turning them into the classic RIXO shapes we all know and love. It means each piece really is unique made from beautiful fabric that would have otherwise gone to waste.

Discover RIXO Recycle: https://rixo.co.uk/collections/rixo-recycle

Know The Origin

fashion and UNDERSTANDING

More than just a retailer, Know the Origin are a platform to shop honest and transparent brands from around the world as well as educating their customers about ethical fashion, the issue of was and living with less of it, environmental issues, and diversity (to name just a few).

They’re selective about the brands they sell and support (think Girlfriend Collective, People Tree, MUD, Riley Studio) alongside their own line of clothes made from organic and fair trade material.

But the best part about Know The Origin? Under many of their products you’re able to trace its production, learn about the people who made it and discover more about the brand you’re supporting (I mean, the clue is in the name, right?). It’s fashion AND it’s understanding where are clothes originated.

Discover Know The Origin: https://knowtheorigin.com/

Rêve en Vert

fashion and education

Founded with the mission to change the way people consumed fashion Rève en Vert is the platform where sustainability and consumption can work side by side as opposed to against one another - as they usually do. They have a strong set of ethics thats they stand by when it comes to the environment, social beliefs, and economics.

Alongside their retail platform, their editorial sections offer the chance to shine a light on brands and initiatives that are working towards a more sustainable future, collaborations they’ve worked on, or discussions they want to have in order to learn and grow as a brand and as individuals. Their podcast also gives them the space to have meaningful and educational conversations with fascinating people - a particular highlight is the episode with Arizona Muse [the model, fashion industry leader on sustainable change, and biodynamic farmer] discussing a shared passion for regenerative agriculture and getting back to the land [listen to that one here].

Discover Rève en Vert: https://reve-en-vert.com/

Ren London

keeping it local

This small, independent brand based out of East London believes in a mindful approach to fashion. Their production is small scale and materials are carefully sourced so they’re able to maintain their goal of making beautiful clothes that will last for many seasons to come.

To keep their footprint low, the materials Ren source are made from natural fibres - often end of the roll fabrics or recycled cottons alongside hand-woven and naturally dyed fabrics from India and raw silk. They also seek out innovative and eco-conscious alternatives to synthetics when they can.

The result is collection after collection of gorgeous clothes that have been designed and produced with care and intention every step of the way.

Discover Ren London: https://www.renlondon.co/

Creative Wardrobe

wardrobe consultations

Fashion industry expert, Charlie Collins, is the brains behind Creative Wardrobe offering one-to-one wardrobe consultations to help people build more joyful, functional, and sustainable wardrobes by encouraging her clients to invest in timeless pieces that will last and in turn produce less waste when new seasons roll around and we all think we need a new wardrobe!

If you’re interested, there’s a 6-step Wardrobe Refresh guide on the Creative Wardrobe website - perfect for this time of year.

Charlie also runs Treasure Hunt sales on Instagram where she sources unique, pre-owned, and vintage finds to her ever-growing community.

Discover Creative Wardrobe: https://www.creativewardrobe.co.uk/
Discover Charlie Collins: https://www.instagram.com/charliepresents/

Saluto London

fashion re-worked

If you love vintage then this is the brand for you. Saluto is all about clothes that last for decades, not just weeks. They source beautiful clothes from all over the world originating from the 1930’s - 1990’s and believe that if the clothes have lasted 40 years there’s no reason they can’t last another 40 years, if not longer if they’re treated with care and respect. In turn, Saluto encourage their customers to make more conscious decisions to choose wardrobes that will last.

Discover Saluto: https://www.salutolondon.com/

Sojo

deliveroo for alterations and repairs

Not yet launched but coming soon Sojo is a genius app marketed as the deliveroo for clothing and alterations [why has this existed before now!?]. After moving away from fast-fashion Sojo founder Josephine came to the realisation that fast-fashion was a system that completely oppressed, under-paid, and exploited garment workers. But as her focus shifted towards more slow fashion and second-hand shopping, Josephine became frustrated that she would find items she loved but they weren’t in her size - because let’s face it, what are the chances you’ll find your perfect pair of jeans when you walk into a charity shop or open up Depop!?

And so, the idea of Sojo was born. The app connects it’s users with local seamster businesses using a pick-up/delivery service all through a couple of clicks in an app. It will mean less sizing restrictions when second hand shopping and effortless way for people to repair broken or damaged clothes too, in turn stopping these clothes from ending up in landfill.

Discover Sojo: https://www.instagram.com/sojo_app/

Silou London

activewear sustainably made

The line ‘created for fitness, designed for life’ couldn’t be more suited to the gorgeous activewear made by Silou. The clothes they make are thoughtfully designed with women’s bodies and shapes in mind, always, and that aren’t confined to seasons but are made to last and be timeless. They’re technically made with performace-tested technology. And they’re mindfully manufactured with dedication and without sweatshops. All 3 help commit them to their circular mode of fashion and production so that every point - from conception to distribution - is cared for.

Silou are also members of 1% for the planet meaning they contribute 1% of annual sales to grassroots environmental groups showing their willingness to give back and bring about change.

Beyond the beautiful clothes themselves, the brand as a whole works had to empower women. Their #WomenofSilou has built a community of inspiring women in the wellbeing industry that they’re helping to support.

Discover Silou: https://siloulondon.com/